Author(s): Jay Levinson and Abraham J DombCOVID-19 has caused profound changes in society. The ultra-orthodox Jewish community, renown for its conservatism, has also been influenced by COVID-19, and its social norms have been changing. Bringing COVID-19 information and instructions to this segment of society meant new understanding and using different methods. Medical response is not only in the clinic and hospital. It must also include bringing behavioral messages to the public.